Shared January 22, 2019
When you interview for jobs, you can be certain of one question: "Why Should We Hire You?" In this video I'm going to teach you how to create your Unique Selling Proposition so you can differentiate yourself from the masses of other job seekers. Learning how to create your USP will catapult you to the front of the hiring line. When most people get asked, Why Should We Hire You" they all just say something like, "because I want to work here and I'll do a good job for you" but when you have a polished USP of your own, you'll look like the STAR candidate every time
So today, I want to talk about something just a little bit different. I want to ask you if you know what your USP is; your Unique Selling Proposition.
Now, if you're like most job seekers, you're probably like, “Don, what he talking about; my USP? I never heard of such a thing”. Well, a USP is a marketing term. And it's used by companies to distinguish themselves from their competition. It's what makes a company unique and stand out and how they compete against one of their competitors.
A good example is Domino's Pizza. You've all heard of Domino's Pizza. And their USP is or at least, it used to be I don't know if they still do this anymore, but it was very famous and they said, “Your pizzas delivered in 30 minutes or it's free”; that was their USP. That separated them from the competition. Nobody else did that.
Another example is from a company called Federal Express. We've all heard Federal Express; they ship packages. Well, their slogan used to be, “When it absolutely positively has to be there overnight you choose Federal Express” and nobody else had that. That's when people weren't even shipping overnight. There was no guarantee you could get a package overnight.
So, what does all this USP stuff have to do with you and interviewing for jobs? Well, I tell you it makes a big difference. You need to know what your USP is. You need to know what makes you unique, what makes you stand out from your competition.
And when you know this, it makes it a lot easier to go into a job interview and present yourself to an employer as a solution as a valid reason to why hire you over someone else.
They're going to hire you because you can give them more, you can give them something specific, what they're looking for. I don't know what they're looking for. You have to find out what they're looking for and what's most important to them, and then you position yourself to offer that whatever that may be.
Now, for me, for example; I used to be in the IT industry and I was a consultant, I was a sales person and I was a project manager, I was also a trainer. And one of the things that I would do is when I would go into a job interview and they were looking for maybe just a sales engineer; someone who could go out and work with sales people and educate clients, and I would position myself as this and I'd also say, “I'm also a certified trainer. I'm also certified to teach engineering courses”.
Now, it wasn't something that they were actually looking for; it wasn't in the job description, but it was something that they wanted; kind of like in the back of their minds like, “Yeah, if this guy can teach people how to become engineers, that really separates him from everybody else”.
And it did because all the people that they brought in for job interviews, they were just sales engineers and I was the only one who was a sales engineer, a consultant, a project manager and a trainer; and it made all the difference.
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