Shared March 5, 2010
Consumers frequently assign stereotypical views to nonprofits, categorizing them as warm, generous and caring organizations, but assuming their business abilities will be less competent than their for-profit peers'. In contrast, for-profit companies are seen as more competent from a balance sheet perspective, but are not necessarily socially aware. Jennifer Aaker presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
“March 29, 2020 | Members of the Coronavirus Task Force Hold a Press Briefing” - 5:00 PM
David Aaker & Jennifer Aaker: The Power of Signature Stories at Gap Inc. March 2017
Non-Profit Versus For-Profit Structure If You Want To Change The World
COVID-19 | Corona Virus: Epidemiology, Pathophysiology, Diagnostics
Former HP Boss Faced 'Tough Choices'
Rich Dad Poor Dad Summary (Animated)
Jennifer Aaker: Pursuit of happiness
What is the difference between a nonprofit organization and a for profit business
Jennifer Aaker: Case Study: Coca-Cola's Global Campaign
If You Need Something, Just Ask
Dueling Professors: Jennifer Aaker and Dave Aaker in Conversation
Sell Your Ideas the Steve Jobs Way
22. Public and Non-Profit Finance